Case study · women-first venue social app, NashvilleNEXT2U.The night knows who's here.
An Apex Lab social product, designed around personal control and safety. It only works inside the venue: real people, real chemistry — and she stays in control from the moment she walks in.
Safety first. Chemistry second.
Meeting someone new should feel exciting, not risky. NEXT2U was designed around women's safety: every connection happens exclusively inside the venue, among people who are actually in the room.
Geolocation switches the app on when she arrives and turns it off automatically the moment she leaves — keeping venue-based presence tied to the place where the connection begins. A one-tap safety button is always on screen, and she can check in with a trusted friend to let them know everything is OK. She chooses the kind of connection she wants tonight: friendship, business, flirting or dating.
Every feature answers one question: is she safe?
Venue-only by geolocation
The app works only inside the venue and switches off automatically when she leaves.
One-tap safety button
Always on screen. Help, exit and block without friction, at any moment of the night.
Trusted-friend check-in
She picks a preferred friend and lets them know she's OK — or that she isn't.
She chooses the vibe
Friendship, business, flirting or dating — each mode sets who can approach and how.
Comfort controls
She decides who can see her and who can approach. Control sits with the person who needs it.
Brand & website
Editorial nightlife identity, a branded website and interest capture organized around people and places.
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