Which dashboard is included with my website?
New ApexLab website projects include the Website Dashboard for one website and the data connections agreed in scope, with your brand, available analytics, search reports and tracked contact signals. There is no additional dashboard subscription. Hosting and ongoing support are defined in your proposal. Website Intelligence Pro is a separate monthly service, available for new or existing websites after a data and connection review.
What does Pro add?
Pro adds an evidence-led action plan with progress you can record, saved website checks, and cost and confirmed-outcome records for calculating contribution and return. The data review defines which reports can be connected. Implementation work, payment processing and custom integrations are scoped separately.
What data does the dashboard show?
The data your website can connect: search queries and keywords from Google Search Console, visits and behaviour from Google Analytics 4, and tracked contact signals from forms, phone, WhatsApp and booking links. What is available depends on your site's connections and tracking setup.
Can Pro show sales if I don't take payments online?
Yes. You record confirmed website-sourced sales and costs, and the dashboard calculates contribution and return from those confirmed records. Offline sales are never guessed or invented.
Do I need to understand analytics to use it?
No. Every metric is explained in plain English with a practical example, its data source and its limits, and the dashboard turns the numbers into a short list of next steps.
Does it guarantee more sales or better rankings?
No honest tool can. It gives you clarity about what is happening, what deserves attention and where to act next, so you invest with evidence instead of guessing.
