Case study · 24/7 gym website in Murfreesboro, TNcarbonBORO.Forged online.
Murfreesboro's 24/7 high-end strength gym — 80+ pieces across two floors, five premium equipment brands and coaches who compete on the world stage. We built the digital side to hit just as hard.
Big-box iron. Hometown heart.
carbonBORO is open 24/7, 365 days a year on Gresham Park Drive: rows of free weights, plate-loaded machines from Arsenal Strength, Hoist, Prime, Eleiko and Atlantis, a premium cardio floor, an infrared recovery sauna, private showers and towel service. Its coaching team includes an IFBB Pro, master trainers and an award-winning professional bodybuilder.
The brief: bring the gym’s identity, facilities and member information into one coherent digital experience. We built a phone-first website with real footage, clear plans and passes, coach profiles, directions and a direct tour request path. Local search pages and a private dashboard help the owner understand search visibility and tracked website actions.
Every screen has
a job to do.
A connected experience from first impression to the decision to visit.
- 01 · IDENTITY
Show the real gym
Floor footage, strong typography and the gym’s orange-and-black identity make the experience recognizable.
- 02 · CONFIDENCE
Answer before the call
Equipment, recovery amenities, coaching and plan information give visitors practical reasons to explore.
- 03 · ACTION
Make the visit easy
Tour requests, tap-to-call links and directions keep the next step close to the information that prompts it.
- 04 · CONTINUITY
Keep learning after launch
A private dashboard connects available analytics and search data to a practical queue of improvements.
Brand experience, engineering and measurement.
- Published website and mobile layouts
- Real gym video and coach presentation
- Tour request and contact pathways
- Technical SEO and local search pages
- Private analytics and search dashboard
- Metric explanations and practical next steps
We dared.
Inspired by Forged in the Boro, this film concept turns molten iron into a branded dumbbell, frame by frame, with your scroll. The film is a separate brand exploration, shown here alongside the live website delivery.
A complete digital front door.
Live site with real gym video
Video hero, drone flyover and a floor walkthrough that let people feel the space before they visit.
Tour request journey
Plans, passes and coaches answered up front, with one obvious next step: book a tour.
Local SEO landing pages
Dedicated pages for the searches that matter in Murfreesboro, from 24-hour gym to bodybuilding.
Growth command center
A private dashboard over GA4 and Search Console with tour clicks, call taps, forms and an SEO action queue.
Phone-first
Built for the person deciding in the parking lot: tap to call, tap for directions, tap to book.
Decision briefs
Week-over-week comparisons explaining whether traffic and high-intent actions move together or leak apart.
Let's buildthe unignorable.
Tell us your business goal and timeline. We confirm fit, recommend the next step and agree scope and price in writing before the build.