Privacy.

What we collect

When you use our contact form we receive what you type: your name, email, project interests, timeline, business goal, and any optional phone, website or discovery source you provide. The form also includes campaign tags, the entry page, referring website domain and the contact link you used when available. Our hosting provider (Netlify) processes the form submission and standard server logs.

Guided project briefs

The project brief collects your business description, intended audience, goals, requested features, design preferences, available materials, timeline, budget guidance and approval process. You can review and edit the answers before sending. We receive the completed brief through the same project contact channel. An unfinished brief can be restored in the same tab for up to two hours of inactivity using session storage; name, email and phone fields are not included in that saved draft. You can clear the draft at any time.

How we use it

To reply to you, prepare the teardown or proposal you asked for, keep a record of our conversation, and understand which campaigns bring project inquiries. We do not sell or rent your information, and we do not add you to marketing lists without your consent.

Cookies and analytics

This site does not set advertising cookies. Netlify Web Analytics summarizes hosting requests. Our own website intelligence records public page views, taps on phone, email, booking and tagged project-entry links, a browser report when our host accepts a contact form, use of the Apex Guide (opens, predefined choices and contact handoffs), and project brief activity (start, step codes and host-accepted submission reports). We also record when a host-accepted form report follows a guide contact path. These signals do not establish a qualified lead or a sale. A successful hosting response does not verify email delivery or a sale.

Session storage keeps a random tab-session identifier and campaign tags, expiring after 30 minutes of inactivity. Our measurement stores a daily hashed session identifier, page path, time, campaign labels, predefined guide path, project-button placement and brief step codes and referring domain. It does not store IP addresses, email addresses, form contents, full referring URLs or cross-site identifiers. Analytics data is held in Netlify Blobs and shown only in our private dashboard. Reports cover up to 90 days; this reporting window is not an automatic deletion period. Hosting security logs and contact submissions are processed separately by Netlify.

Campaign links identify the outreach campaign and a business reference code. They do not tell us who clicked, whether an email was opened or whether a forwarded link reached someone else. Website actions can repeat and may include automated activity. Missing measurement is not treated as proof of no interest.

Your measurement choices

Our browser measurement honors Global Privacy Control and Do Not Track when enabled. You can also disable our browser measurement on this browser, or enable it again. This preference uses local storage; it does not disable hosting security logs or Netlify's server-side analytics.

Your choices

Email anderson@apexlab.solutions to see, correct or delete the information you sent us.